ERNST MEDIA BLOG

DAILY GRIND

Your Daily Dose of Digital Marketing Insights

The 3 Actual Benefits of SEO for Your Business Growth

Hey, I'm glad you landed on this page, and you should be, too. You saw all those article titles in the search results, right? I'm talking about the 8, 12, 15..."Benefits of SEO". These posts contain valuable info on how search engine optimization can grow your business. However, there is also plenty of fluff. To […]

Start-Up to Success: Lessons Learned in Scaling an Agency

Leading and scaling an agency is no small feat. The journey is filled with ups and downs, and the need to adapt and grow is constant. As the founder of Eyeful Media has stated, a fast-growing creative agency, they've experienced the challenges firsthand. In this blog post, I'll share the valuable lessons they've learned along […]

PPC Bidding on a Budget: 5 Tips for Success

Introduction PPC advertising is a powerful tool that can help small businesses skyrocket their sales and boost brand awareness. However, it's crucial to tread carefully, as overspending can quickly drain your budget. To ensure a successful PPC campaign without breaking the bank, we've curated five essential tips for effective PPC bidding on a budget. These […]

How To Install GA4 on Any Website

Google Analytics is an incredibly powerful tool that every business owner should take advantage of. At the core, Google Analytics is a data-centralizing platform that allows you to track and analyze all sorts of data related to your website, social media, and online marketing efforts. Everything from audiences, traffic channels, purchases, form submissions, etc. With […]

How to Install Google Analytics

Installing Google Analytics 4 is a requirement since Google Analytics 3 will soon be discontinued. Google Analytics 4 (GA4) is the latest and greatest generation of Google Analytics and willreplace the older Universal Analytics (GA3) after July 2023. Unlike GA3, the new GA4 can be used for tracking data on a website and/or app. GA4 […]

How to Optimize Google Shopping Campaigns in 4 Simple Steps

We've been helping our clients with structuring their Google shopping campaigns for many years. One thing I've noticed is that a lot of people miss some of the basics. Chances are, you might be in the same boat. So, in this article, I'll show you 4 simple steps for Google shopping ads optimization that you […]

Growing a Home Services Google Ads Account

Today we are taking an in depth look at the 2022 Performance for a very successful painting company in Northwest Georgia called Dependable Painting and Remodelling. Derek and Tina Epstein manage multiple teams of painters that produce some of the best paintwork the Peach State has to offer. We are proud to serve them by […]

How to Split Test to Improve Performance

In today’s digital landscape, paid advertising is key to driving growth and success. Effective ad campaigns reach the right people, with the right message, at the right time. It’s so much more than simply creating ads and launching campaigns. Every setting matters. Ad copy and creativity also have a massive impact on the overall success […]

7 Tips to Instantly Boost Your Google Ads Strategy in 2024

Google ads have been the best way to utilize paid advertising for ages. That's still the case in 2024, but the way things work has changed. A lot of the PPC strategies and ad formats we used in the past are no longer as effective. As a seasoned digital marketing specialist, I can tell you […]

How to Add Partner to Facebook Business Manager and Give Them Access to Assets

One of the most common yet misunderstood functions of Facebook Business Manager is the ability to grant a 3rd party (partner agency or a freelancer) access to assets. Even our clients often don't know how to add a partner when we ask them to. So, I decided to write this step-by-step guide and added a […]

Types of SEO Keywords and How to Use Them in Your Strategy

Search engine optimization is a very broad digital marketing strategy with so many moving pieces. No matter what specialists or agency you speak to, they'll tell you the same: It all starts with keyword research. Today, I'll be going over the different types of SEO keywords we use at Ernst Media. And at the end […]

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