ERNST MEDIA BLOG

DAILY GRIND

Your Daily Dose of Digital Marketing Insights

How a Boutique Marketing Agency Works for Your Business

So, you're a business owner exploring the options to increase your digital presence. I guess the question on your mind is: Should you hire a boutique marketing agency? To help you make an informed decision, I'll share some insights from Ernst Media's kitchen. We'll talk about the structure and workflow of boutique agencies. By the […]

4 Best Types of Digital Marketing for Small Businesses

Few people on the team, lack of time, tight budgets...I'm sure you can relate. Small businesses need to leverage the most effective digital marketing channels. You want to get results relatively quickly without spending a fortune...And possibly outsource the management of your marketing campaigns so you can focus on your biz. At our Boutique Marketing […]

Advantages of Search Engine Marketing Explained

So, you want to know the advantages of search engine marketing (SEM) and how it can help you scale your business. I run a Boutique Digital Marketing Agency based in Spokane, WA. We manage different ad campaigns for our clients based on their needs. What makes an SEM campaign stand out is that it allows […]

Promoting Business on Google: Your 4 Best Options

As both you and I know, Google is the king of search engines. In a recent survey by Statista, 85% of over 10,000 U.S. consumers said they used it in the past 4 weeks. That said, you're on the right path...Promoting your business on Google is a must. I've been helping SMBs scale for more […]

PPC Audit Checklist and Results from Real Ad Account

You can find plenty of PPC audit guides and templates online, so I see no reason to write another one. Running a Boutique Digital Marketing Agency based in Spokane, WA, I've learned that real-life examples are much more effective. So, I'll show you the PPC audit checklist from a client's Google Ads account, what we […]

What's the Google Advertising Cost for a Small Business?

At Ernst Media, we mainly manage PPC campaigns for what I like to call medium-small businesses. When onboarding new clients, many of them don't even have a Google Ads account. Initial calls often start with the same question...the one that you also want answered. How Much Does Google Advertising Cost for a Small Business? The […]

Google Ads for Small Business: Do They Really Work?

Scaling a small business has always been a challenge. However, with the adoption of digital technology and changes in consumer behavior, online advertising has become very powerful. But why use Google ads for your small business? When internet users want to spend money on a product or a service, they use search engines. In most […]

Google Local Service Ads: 4 Key Facts You Must Know

Google Local Service Ads are becoming very popular. New features are being rolled out regularly, and new markets are being made available. A study published by Bright Local several years ago unveiled that: When LSAs are present, 25.3% of all clicks are on paid results, and when LSAs are absent, this is 14.6%. I think […]

A Simple Way to Analyze PPC Data and Improve Performance

You've entered the PPC advertising game and seen some results...Now, you want to scale. And how do you do that? By looking at your PPC data and identifying areas for improvement...A straightforward process. Then, you go online and read one of those comprehensive guides on PPC analysis. You need to pull a bunch of key […]

PPC Advertising: Answering the Most Common Questions

PPC advertising is one of the most popular marketing strategies utilized by all kinds of businesses. Looking at different stats from the last 5 years, the amount of money invested in paid search advertising has significantly increased: From a little over $100 billion in 2019 (RankTracker) To $740 billion expected in 2024 (SevenAtoms) You're probably […]

PPC Campaign Management and Optimization Guide for Better ROI

Struggling to see a good return on your PPC ads? If that's the case, you've realized the importance of effective PPC campaign management and optimization...You want to know the process. In this guide, I'll show you what we do at Ernst Media to get all those great client testimonials. Every step we take to develop […]
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