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Digital Marketing Essentials,
Prioritizing digital marketing channels is extremely important nowadays, especially for small business growth. I'd assume you already know that, but perhaps you wonder... Is digital marketing always data-driven? Yes, analyzing data is vital for the success of any digital marketing campaign. And for small businesses operating on tight budgets, a data-driven approach is the key […]
According to Business Dasher, over 80% of people researched online before purchasing, and 60% of SMBs utilized online advertising channels to reach their target audience in 2024. I believe you'd agree that these stats paint a very clear picture...the importance of digital marketing has drastically increased, and that's due to these 3 reasons. In this […]
Looking for ways to scale an existing eCommerce business, or you've just started one? Either way, since you landed on this page, I'd assume you want to know... Is PPC Good for eCommerce? Yes, PPC is highly beneficial for eCommerce businesses as it efficiently reaches the target audience. With PPC advertising, you can quickly improve […]
With the different types of digital marketing small business owners can leverage, understanding the synergies can make a big difference. Such synergy exists between search engine optimization and brand building. Based on my 15+ years of experience, I can confidently tell you that implementing both in your 2025 marketing strategy is essential...Why? Assuming I talk […]
Assuming you've reached the go-to-market stage, I must say congrats! Now it's time to build your startup's online presence...and visibility in search engines is key. As someone who's been helping small business owners with search engine optimization for nearly two decades, I'm well aware of the common SEO mistakes they make. That's why I've prepped […]
While search engine optimization has been a thing since the '90s...nearly three decades later, many still underestimate the importance of SEO for small businesses. But is SEO really necessary for a small business? Yes, SEO is necessary. If you have a website, you'd want potential customers to find it when looking for information related to […]
My team and I at Ernst Media have worked with small businesses for over 15 years. During my free consultations, I often get asked if there is such a thing as affordable SEO. It sure is. Most of our PPC clients who understand the benefits of SEO successfully utilize both channels. Now, your next question […]
Since you're looking for common SEO mistakes, I assume you realize that search engine optimization is one of the best types of digital marketing for small business owners. Now, if you've been running a company blog for 12 months or more and didn't get any organic traffic or experienced a drop in search rankings... That's […]
Starting as a job-seeking platform more than 20 years ago, LinkedIn now has over 1 billion users (22% from the U.S.) and has evolved significantly. In my opinion, it is one of the top 3 social media platforms for SMBs focusing on organic reach strategies. But, Do LinkedIn Ads Work? The short answer is yes. […]
Generally speaking, the advantages of YouTube advertising for your small business are the same as with any other form of digital marketing: You can reach your target audience, increase brand awareness, and ultimately, boost revenue in a cost-effective way. However, certain benefits of YouTube advertising can make it the best choice. Hi, my name is […]
Hi, I'm Evan Ernst, and you want to know...Are Facebook ads worth it? It's a question I get all the time from small business owners who understand the rising importance of social media and want to make every marketing dollar count. And I always like to start by throwing some numbers...According to Statista: The number […]
