"Marketing Strategy"

How To Install GA4 on Any Website

Google Analytics is an incredibly powerful tool that every business owner should take advantage of. At the core, Google Analytics is a data-centralizing platform that allows you to track and analyze all sorts of data related to your website, social media, and online marketing efforts. Everything from audiences, traffic channels, purchases, form submissions, etc. With […]

How to Optimize Google Shopping Campaigns in 4 Simple Steps

We've been helping our clients with structuring their Google shopping campaigns for many years. One thing I've noticed is that a lot of people miss some of the basics. Chances are, you might be in the same boat. So, in this article, I'll show you 4 simple steps for Google shopping ads optimization that you […]

How to Split Test to Improve Performance

In today’s digital landscape, paid advertising is key to driving growth and success. Effective ad campaigns reach the right people, with the right message, at the right time. It’s so much more than simply creating ads and launching campaigns. Every setting matters. Ad copy and creativity also have a massive impact on the overall success […]

How To Structure a Google Shopping Campaign (Basic & Advanced)

It's not a secret that shopping ads are one of the most effective advertising options for e-commerce businesses. In fact, this is a major part of the work we do for our clients at Ernst Media. I assume you already run a Google shopping campaign and want to know how to scale it. Even if […]

10 Tips to Step Up Your Paid Search Strategy in 2024

Paid search advertising is by far the most popular digital marketing strategy, and there is one simple reason for that: It can get you immediate results. I assume you're already utilizing paid search ads in your marketing efforts and are looking for ways to get more for your buck. That's exactly what this article is […]

Why is Keyword Research Important for a Solid SEO Strategy?

Finding the right keywords is fundamental for any SEM strategy. It doesn't matter if you're going to spend your marketing budget on PPC or SEO... It all starts with keyword research. In this blog post, we're going to talk about the latter. In other words, why is keyword research important when crafting a solid SEO […]

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