Category
"Marketing"

What's the Google Advertising Cost for a Small Business?

At Ernst Media, we mainly manage PPC campaigns for what I like to call medium-small businesses. When onboarding new clients, many of them don't even have a Google Ads account. Initial calls often start with the same question...the one that you also want answered. How Much Does Google Advertising Cost for a Small Business? The […]

How Educational Content Marketing Improves SEO Strategies?

Content marketing and SEO have always worked well together...but with the recent Helpful Content Update, Google made one thing crystal clear: Providing valuable insights for your target audience is the way to get organic traffic from search engines. And that's where educational content comes into play. In this blog post, you'll see: How educational content […]

PPC for Small Business: 5 Tips for Bidding on a Budget

Being a digital marketer for nearly two decades, I can tell you one thing with certainty...PPC advertising is a very powerful tool. However, we still have people approaching us and asking: Does PPC work for small businesses? Yes, PPC ads work great for small businesses. To get good results when bidding on a budget, you […]

Start-Up to Success: Lessons Learned in Scaling an Agency

Leading and scaling an agency is no small feat. The journey is filled with ups and downs, and the need to adapt and grow is constant. As the founder of Eyeful Media has stated, a fast-growing creative agency, they've experienced the challenges firsthand. In this blog post, I'll share the valuable lessons they've learned along […]

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