Category
"SEM"

How to Install Google Analytics

Installing Google Analytics 4 is a requirement since Google Analytics 3 will soon be discontinued. Google Analytics 4 (GA4) is the latest and greatest generation of Google Analytics and willreplace the older Universal Analytics (GA3) after July 2023. Unlike GA3, the new GA4 can be used for tracking data on a website and/or app. GA4 […]

How to Optimize Google Shopping Campaigns in 4 Simple Steps

We've been helping our clients with structuring their Google shopping campaigns for many years. One thing I've noticed is that a lot of people miss some of the basics. Chances are, you might be in the same boat. So, in this article, I'll show you 4 simple steps for Google shopping ads optimization that you […]

Growing a Home Services Google Ads Account

Today we are taking an in depth look at the 2022 Performance for a very successful painting company in Northwest Georgia called Dependable Painting and Remodelling. Derek and Tina Epstein manage multiple teams of painters that produce some of the best paintwork the Peach State has to offer. We are proud to serve them by […]

7 Tips to Instantly Boost Your Google Ads Strategy in 2024

Google ads have been the best way to utilize paid advertising for ages. That's still the case in 2024, but the way things work has changed. A lot of the PPC strategies and ad formats we used in the past are no longer as effective. As a seasoned digital marketing specialist, I can tell you […]

How to upgrade Universal Analytics (UA) to Google Analytics 4 (GA4)

As you may have heard by now, Google will be sunsetting their Universal Analytics, and in its place, you’ll be forced to upgrade to Google Analytics 4 (Called GA4).  Unlike many of Google’s product development updates that happen behind the scenes, this Google Analytics upgrade consists of a completely new platform and interface, which necessitates […]

How To Structure a Google Shopping Campaign (Basic & Advanced)

It's not a secret that shopping ads are one of the most effective advertising options for e-commerce businesses. In fact, this is a major part of the work we do for our clients at Ernst Media. I assume you already run a Google shopping campaign and want to know how to scale it. Even if […]

10 Tips to Step Up Your Paid Search Strategy in 2024

Paid search advertising is by far the most popular digital marketing strategy, and there is one simple reason for that: It can get you immediate results. I assume you're already utilizing paid search ads in your marketing efforts and are looking for ways to get more for your buck. That's exactly what this article is […]

The Ultimate Guide To Performing an SEM Audit That Uncovers Pockets of Opportunity

It doesn't matter if you're in charge of your search engine marketing or you've delegated this task to an agency. Evaluating your paid search campaigns is a key factor for success. And that's where an SEM audit comes in. A deep dive into your existing SEM strategy to determine areas that could use further attention […]

How SEM can Help Find your Next Customer

Search Engine Marketing can be a difficult term for most business owners to grasp. Those that understand it are able to get a competitive advantage. An affective SEM strategy can drive significant traffic to a website. It can also lower the average cost per acquisition of a new customer. Here's how SEM can help. Search […]

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