Google Analytics is one of the best tools you can use today if you sell or gather leads on your website.

Period. Best of all? It’s Free. These simple tips and tricks will help you set up Google Analytics and will ensure that you get the most out of your Google Analytics account so that you can get more leads, drive more sales, and find out what is working (especially helpful for the person handling your PPC Management).

set up google analytics

Step 1: Goals

The first thing you should do is set up Goals. Goal tracking will allow you to identify how people, that are buying  things are actually getting to your site. Are they on a mobile device or desktop? Did they search for you on Google, and if so, what search terms did they use? Uncover this information to focus on building what works and fixing what isn’t working.

Step 2: Dashboard

The next thing you should do is set up your custom dashboard. This is where you’ll identify the KPI’s that are most important to you. If you run an e-commerce website, and once you set up Google Analytics, you'll be ready to dive into advanced e-commerce tracking. If you are collecting leads, you'll want to identify your cost per lead, view how different devices impact conversion rate, and more. In other words, you'll need to identify the important measures of success. Once you know those factors, you can build out a dashboard that gives you the answers to these business questions quickly and easily. Your SEO Services provider will really like the added visibility into data with a custom dashboard designed around organic traffic.

Step 3: Customization

Once yo've got the basics dialed in, you should configure some of the more advanced features custom to your setup. Do you or your employees use your website frequently? If so, you should consider setting up an IP filter so internal traffic doesn't skew your website metrics. When you're ready to get more advanced with event tracking (think PPC advertising), you can setup Google Tag Manager with event triggers to track scrolling, specific button clicks, and much more. This level of customization is crucial to running an effective remarketing campaign.


In conclusion, taking the steps to set up Google Analytics will be the foundation to measuring your online success. It's a lightweight tool that is easy to setup, configure, and will deliver value to your business from day one.