Let me clarify. I'm not saying you should never hire an SEO Consultant! Not at all.

In fact, we often consult for businesses that have internal teams or at least a dedicated SEO specialist. We prepare SEO strategies and guide them through the execution. They do the heavy lifting, which keeps their cost down, and the business still gets the benefits.

Do you or someone on your team understand how search engine optimization works?

If not, read on.

I'll give you 3 reasons why hiring an SEO consultant isn't a good idea.

In the end, you'll understand the more cost-effective ways to spend your digital marketing budget. First, I want to make sure you know what consultants do and how much they charge.

What is an SEO Consultant?

Consultants are SEO experts who help businesses with their marketing strategy. They provide guidelines on how to improve search engine rankings, but they don't do the work needed.

How Much Does an SEO Consultant Cost?

SEO consultants charge per hour, with an average rate between $100 and $300. However, a one-hour chat with reputable SEO professionals like Neil Patel can cost a few thousand bucks.

Do You Need an SEO Consultant?

To figure out whether you need SEO consulting, ask yourself these questions:

  • Do you know how to use keyword research tools?
  • Do you have experience with content writing and on-page SEO?
  • Do you understand the aspects of Technical SEO?

If the answer to any of these is NO...then you probably don't need consulting. Here is why:

Why Hiring an SEO Consultant Isn't a Good Idea?

I assume you kinda get the point already. Still, these 3 reasons will help you understand why you shouldn't hire an SEO consultant and what you could do instead.

Why Hiring an SEO Consultant Isn't a Good Idea?

1. You'll Get General Search Engine Optimization Guidelines

When you don't understand how search engines work, you'll ask general questions. Thus, the SEO expert will give you general guidelines.

In order to benefit from consulting, you need to have at least a basic SEO strategy in place. Only then you'll get some value for your money in the form of actions you need to complete.

We have people requesting SEO consulting all the time, yet we often refuse.

Why? When we ask them the 3 questions I mentioned above, it's clear that they don't know how to do work. That means they won't get any results in terms of search rankings and organic traffic.

The lack of SEO results leads to unsatisfied clients, which has a negative impact on our reputation.

2. You Can't Hold SEO Consultants Accountable for the Results

When you hire SEO experts to give you advice, they aren't responsible for the results. That's why many prefer to consult. They get paid good money for something they can't be held accountable for.

So, if you decide to get an SEO consultant, you better get someone with great recommendations.

If you hire an SEO agency, on the other hand, you'll sign a contract. Their team will do the keyword research, prepare a strategy, and do the work required for a successful SEO campaign.

It's not like an SEO company is guaranteed to deliver, but...There are easy ways to see if they're working on improving your site's position in the search engine results pages.

3. You'll End Up Paying More for the SEO Services You Need

Apart from running a Digital Marketing Agency, my twin brother Nick and I are also passionate hot rodders. Back in the day, we would try to do all the work ourselves in order to save money.

After ruining a couple of engines and then paying double for parts and labor, we learned.

you'll pay more for the seo services you need

Similarly, if you don't have a deep understanding of SEO, you'll make costly mistakes. Using the wrong types of keywords in your content strategy, not optimizing your articles for search engines, messing up the internal link-building, and a bunch of technical issues that may occur.

  • First, an SEO specialist will charge you to fix the mistakes you've made.
  • Then, you'll have to pay them for keyword research, content writing, on-page SEO, etc.
  • And...it will take longer for Google to re-crawl your site and include it in search results.

So, you gotta make a choice.

The Bottom Line

If you're still reading, chances are...you won't benefit from consulting because you don't know how to follow SEO best practices. Whether you need local SEO or more traffic for a service-based business, you have two options:

Enroll in a paid search engine optimization course

You'll need about 3-4 hours daily, and in a couple of months, you'll be able to craft a basic SEO strategy. Then comes the daily work required to reach your target audience and start driving some website traffic. It usually takes 3 to 6 months, depending on your pace and the age of your site.

One thing to be aware of is that even high-ticket courses are often outdated. Google constantly changes its ranking factors. Thus, it's hard for marketers to keep their content relevant, and challenging for their students to figure out search engines.

According to Ahrefs' research, 96.55% of website pages get zero traffic from Google.

Hire a professional SEO expert or an agency

Outsourcing SEO also hides some risks, even if you have a big budget. Normally, when paying big bucks, you'd expect to get high-quality work. Truth is...many SEO experts are still relying on methods that no longer work. The study I mentioned above proves it.

If signing up with an agency makes more sense for your circumstances, take your time to research the options. Look for a company that has been in business for a while and has a proven track record. Here is all you need to know before hiring an SEO agency.