Four times return on ad spend, month one.
Silvertrac makes guard management software for security companies. A niche B2B product with a long sales cycle, sold to buyers who search precisely when they need it.
The situation
A search account that had been run by generalists. Spend was going out every month; pipeline attribution was fuzzy, and the team wasn't sure the channel was paying for itself.
What we found
Wasted spend on broad matches and irrelevant search terms, no negative keyword discipline, and budget sitting in campaigns that had never produced a qualified demo request.
What we changed
We cut the waste in week one, moved budget to the campaigns and terms that were converting, tightened match types and negatives, and connected the account to the CRM so return could be measured in demos and deals rather than clicks.
What happened
A four-times return on ad spend in the first month, measured against pipeline the sales team could see. The account has been run month to month ever since.
“Captured a 4× return on ad spend in the first month.”
Johnny Page, VP, Silvertrac Software
More of the work
Clients explaining what changed, in their own words.
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