With the different types of digital marketing small business owners can leverage, understanding the synergies can make a big difference. Such synergy exists between search engine optimization and brand building. Based on my 15+ years of experience, I can confidently tell you that implementing both in your 2025 marketing strategy is essential...Why? Assuming I talk […]
Assuming you've reached the go-to-market stage, I must say congrats! Now it's time to build your startup's online presence...and visibility in search engines is key. As someone who's been helping small business owners with search engine optimization for nearly two decades, I'm well aware of the common SEO mistakes they make. That's why I've prepped […]
While search engine optimization has been a thing since the '90s...nearly three decades later, many still underestimate the importance of SEO for small businesses. But is SEO really necessary for a small business? Yes, SEO is necessary. If you have a website, you'd want potential customers to find it when looking for information related to […]
My team and I at Ernst Media have worked with small businesses for over 15 years. During my free consultations, I often get asked if there is such a thing as affordable SEO. It sure is. Most of our PPC clients who understand the benefits of SEO successfully utilize both channels. Now, your next question […]
Since you're looking for common SEO mistakes, I assume you realize that search engine optimization is one of the best types of digital marketing for small business owners. Now, if you've been running a company blog for 12 months or more and didn't get any organic traffic or experienced a drop in search rankings... That's […]
Hi there...I'm Evan, the founder of Ernst Media. Let me start by sharing why I wrote this article about how SEO and Social Media work together. During the free consultations I do every week, a lot of small business owners still ask me...whether they should focus on search engine optimization or social media platforms. While […]
I'm sure you understand that online visibility and website traffic are mandatory for any business nowadays. Your question is, what's the right digital marketing strategy? Should you focus on search engine optimization or PPC campaigns? Or perhaps split your marketing efforts equally between paid and organic traffic? I've been helping businesses with organic and paid […]
Content marketing and SEO have always worked well together...but with the recent Helpful Content Update, Google made one thing crystal clear: Providing valuable insights for your target audience is the way to get organic traffic from search engines. And that's where educational content comes into play. In this blog post, you'll see: How educational content […]
So, you've been investing time and money into SEO, but it doesn't work...Something keeps your website off search engine result pages. I'm not sure if that's going to make you feel any better, but...you're not alone! Google's core updates significantly changed its algorithms and ranking factors over the last 9 months. Search engines no longer […]
Let me clarify. I'm not saying you should never hire an SEO Consultant! Not at all. In fact, we often consult for businesses that have internal teams or at least a dedicated SEO specialist. We prepare SEO strategies and guide them through the execution. They do the heavy lifting, which keeps their cost down, and […]
