Blog · PPC

Insights from our team.

Everything we've written on ppc. Specific, from real accounts, refreshed when the platforms change.

PPC

10 Tips to Step Up Your Paid Search Strategy in 2026

Looking for tips to improve your paid search strategy? Running a digital marketing agency for 15 years, I've got some tricks up my sleeve.

Evan Ernst · Updated January 2025 · 8 min read
PPC

7 Tips to Instantly Boost Your Google Ads Strategy in 2026

Do you want to boost your Google ads strategy and get the most for your buck in 2026? Here are 7 tips straight from the Ernst Media kitchen.

Nick Ernst · Updated December 2024 · 9 min read
PPC

Top 3 Paid Digital Marketing Channels for SMBs in 2026

Are you looking for the most effective paid digital marketing channels? See how to advertise online and grow your small business in 2026.

Evan Ernst · Updated November 2024 · 8 min read
PPC

Organic Vs Paid Traffic: How to Drive More Business?

Not sure if organic or paid traffic will drive more business? Let me help you understand how each works so you can decide for yourself.

Evan Ernst · Updated November 2024 · 6 min read
PPC

PPC Advertising: Answering the Most Common Questions

Want to learn about PPC advertising? I'm answering the most common questions I've been asked as a digital marketer over the last 20 years.

Evan Ernst · Updated November 2024 · 9 min read
PPC

How To Structure a Google Shopping Campaign (Basic & Advanced)

Want to scale your shopping ads? Learn how to structure an effective Google Shopping Campaign using basic and advanced strategies.

Evan Ernst · Updated November 2024 · 9 min read
PPC

PPC Campaign Management and Optimization Guide for Better ROI

Struggling to see a good return on your PPC ads? I'll show you the steps for effective PPC campaign management and optimization in this guide.

Evan Ernst · Updated November 2024 · 7 min read
PPC

PPC for Ecommerce Explained in Simple Terms

Looking for ways to boost sales and scale your business? This straightforward guide on PPC for eCommerce explains all you need to know in simple terms.

Evan Ernst · Updated November 2024 · 7 min read
PPC

Google Ads for Small Business: Do They Really Work?

Do Google Ads really work for small businesses? I'll show you the key benefits, so you can decide if this is the right marketing channel.

Evan Ernst · Updated September 2024 · 5 min read
PPC

Promoting Business on Google: Your 4 Best Options

Want to promote your business on Google, but not sure what works? Check out these 4 proven ways to reach your potential customers.

Evan Ernst · Updated July 2024 · 6 min read
PPC

What's the Google Advertising Cost for a Small Business?

Want to grow your company? Here, you'll learn what's the Google advertising cost for a small business and how to estimate your budget.

Evan Ernst · Updated July 2024 · 5 min read
PPC

Google Local Service Ads: 4 Key Facts You Must Know

Google Local Service Ads are very effective for generating qualified leads. I share 4 key facts you should know about LSA.

Evan Ernst · Updated July 2024 · 5 min read
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