Scaling a small business has always been a challenge. However, with the adoption of digital technology and changes in consumer behavior, online advertising has become very powerful.

But why use Google ads for your small business?

When internet users want to spend money on a product or a service, they use search engines. In most cases, they do so on their mobile devices, and...

Google holds 94.5% of the Mobile Search Engine Market Share in the US.

That said, running a well-structured Google ad campaign is the easiest way to reach your target audience...and there are several options to promote your business.

My name is Evan. I'm the founder of Ernst Media. In this blog post, you'll learn about the benefits of Google ads for small businesses and see proof that they work. Let's get into it.

Do Google Ads Work for Small Business?

Yes, Google ads work for any small business. Even if you don't have a five-figure advertising budget, you can start with a few thousand dollars monthly and then use the profits to scale it. In fact, that's the strategy we apply when managing PPC ads for most of our clients.

Like the late advertising genius William Bernbach has said:

"Nobody counts the number of ads you run. They just remember the impression you make"

Of course, most folks who haven't tried Google ads yet are skeptical. I assume you are not very optimistic either. Don't worry. I'll show you the results we have achieved with this type of digital marketing.

First, let's look at the advantages of Google ads campaigns for small businesses.

Benefits for Small Businesses Using Google Ads Campaigns

the benefits of google ads for small businesses

Targeted Reach

Well-optimized ad campaigns give you the opportunity to get your message in front of the right people. Google Ads allows you to target by location using specific keywords related to your business.

For example, if your landscaping business serves the Spokane area, there is no point in showing your search ads across the country, right?

You can target a term like "Lawn Care Spokane" and apply the proper location settings. Then, your ads will appear at the top of search engine results only when folks in Spokane need your services.

Quick Results

While the ultimate strategy for increasing online visibility is a combination of organic and paid traffic, SEO takes time. You may wait for months before your articles show up in Google search results...And there is no guarantee that you'll generate leads or sales.

Google Ads, on the other hand, will start driving traffic to your site right away. Plus, with search engine marketing, you're targeting folks who are ready to buy rather than looking for information.

That's the key benefit of a Google ads campaign for small businesses.

Control Over Costs

It doesn't matter if you want to advertise a service-based or an e-commerce business. Both search and shopping ads use the PPC advertising model.

That means you won't be charged just because people see your PPC ads. You'll only pay when someone clicks on them (pay-per-click).

The exception is Google's Local Service ads. When using those, you'll pay per lead.

When we calculate the cost per click, we set a budget that our clients feel comfortable with, and they know what to expect. Another advantage is the capability to increase or decrease the budget based on seasonality or other factors.

Insights & Measurable ROI

The Google Ads platform provides many valuable insights and allows you to analyze customers' behavior. This data can influence future decisions about your marketing and product development.

As a digital marketer for nearly twenty years, I can tell you one thing: the single most important metric when running paid ads is the return on investment. And Google makes evaluating your PPC account relatively easy.

To measure ROI, we connect Google ads with Google Analytics. Then, we use conversion tracking to analyze campaign performance and manual bidding to maximize the ROI of any Google Ads strategy.

Proving That Google Ads Work for Small Businesses

Now that you know the main benefits of Google ads, it's time to show you proof that they work for small businesses.

And what's the best way to do that?

Sharing an example of how my team and I at Ernst Media have helped people reach their business goals.

Scaling a Home Services Business

scaling a home service business with google adsDerek and Tina own a small family business in Dallas, GA, called "Dependable Painting & Remodeling." They do residential and commercial painting and contacted us in 2022 as they wanted to expand.

In Q1 of the year, we worked with an average monthly budget of $5K, which by May had increased to $20K. The main reason was their expansion into the Northwest suburbs of Atlanta, Roswell, GA.

We spent $180K on Google ads for the year, achieving more than $100K in quotes and tens of thousands in sales...A perfect example of how growing an ad account can scale a business.

You can see more, including screenshots from their Google ads account, in this blog post.

So, Are Google Ads Worth It for a Small Business?

Based on my experience of helping small and mid-sized businesses grow, Google ads are definitely worth the investment. There is no better way to reach your potential customers when operating on a tight budget.

I have another article on Google advertising costs if you want to learn more about it.

If you're a small player in an industry, a well-optimized Google Ads strategy can help you compete with larger companies. When you collaborate with digital marketing experts, you can maximize ROI in a month.

Not convinced yet? See the results we've achieved working with other small business owners.

work with a boutique digital marketing agency to grow your business