Google Ads from 4.8× to 21.9× return on ad spend.
Frontier Pharmaceuticals is an ecommerce brand led by scientists and product developers, selling research-backed products online. They wanted to hand paid advertising to a team that could grow sales without giving up margin, so their own people could stay focused on new products.
- Client
- Frontier Pharmaceuticals
- Industry
- Ecommerce, pharmaceuticals
- Channel
- Google Ads, Performance Max
- Numbers
- 2026 figures are year to date
- 21.9× average return on ad spend in 2026, up from 4.8× in 2024
- 15.0× in 2025, with every month above 9×
- Every month of 2026 above 18×
- Revenue up 151% from 2024 to 2025
- 300 to 500 sales a month
- $3.50 average cost per sale; $0.60 average cost per click
The situation
Frontier didn't just want more revenue from Google Ads. They wanted the channel to be a dependable profit center.
The business kept moving underneath the account, too. Over the course of the partnership Frontier changed product lines and rebranded, so whatever structure we built had to adapt as the catalog did.
What we found
The obvious way to build an ecommerce account is one campaign per product line. For Frontier that was the wrong axis. Many of their products serve more than one purpose, and customers search for the problem they're solving, not the product family.
Grouping by product line gave Google weak signals about who was ready to buy.
What we changed
We rebuilt Performance Max around how customers use the products: veterinary care, skin care, oral care, and wound care, each its own campaign. Inside each one, every product line got its own asset group, so Google could optimize while the structure stayed clean and readable.
Alongside them we kept one broad campaign with every product in it. It gives Google's automation more room to find buyers on its own, and it has consistently been one of the best performers in the account.
Then the ongoing work: continuous optimization, budget moved toward what was converting, and campaigns adjusted as product lines and branding changed.
What happened
Average return on ad spend went from 4.8 in 2024 to 15.0 in 2025 and 21.9 in 2026. Every month of 2025 came in above 9, and every month of 2026 so far has come in above 18. Revenue grew 151% from 2024 to 2025.
The account now produces 300 to 500 sales a month at an average cost per sale of $3.50, on clicks that average $0.60. None of it came from a one-time spike. It is steady improvement, year over year, from a structure that matches how Frontier's customers actually shop.
More of the work
What changed on other accounts, with the numbers.
“Their expertise has helped us achieve consistent and meaningful growth across our channels.”
Meta ads for 60 veterinary practices. 27 booked out.
“We dropped my clients' cost per lead from $1,000 to under $100.”
“Captured a 4× return on ad spend in the first month.”
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