Villas Rio Mar · Google Ads and Meta

International hotel ads, tracked to the booking.

Villas Rio Mar is a hotel in Costa Rica that markets to travelers in several countries and more than one language. They needed ads that reached the right travelers in each market, and tracking that worked inside their hotel booking platform.

At a glance

Client: Villas Rio Mar
Industry: Hospitality, hotel in Costa Rica
Channels: Google Ads and Meta
Strategist: Zachary Stephan

Google Ads and Meta, run together
Targeting across multiple global markets
Campaigns in more than one language
Conversion tracking working inside the hotel booking platform

“Working with Zachary on updating and refining our online ads has been terrific. He works incredibly fast and is obviously extremely well-versed in all aspects of Google Ads and also Facebook advertising. Given that we're marketing in a foreign country, (Costa Rica) it makes our work a little bit more complex, as we chase multiple global areas and also communicate in multiple languages, but Zachary has always had thoughtful insights and suggestions to keep us on track. His technical skills are also superb as we had to overcome numerous challenges to get our ads to properly track results within our Hotel booking platform. We're looking forward to continuing more as we look to further build on our Ads and Marketing efforts.”

Peter, Villas Rio Mar

The situation

Advertising a hotel from outside the United States adds layers most accounts don't have: several global markets at once, audiences in different languages, and travel intent that varies from country to country.

Underneath all of it was a measurement problem. Getting the ads to track results inside the hotel's booking platform took real technical work.

What we changed

We refined targeting across the global markets that matter most for travelers to Costa Rica, and improved campaign structure, audiences, and ads on both Google Ads and Meta.

We worked through the booking-platform tracking problems one at a time until the ads reported results properly, so campaign performance is measured where the reservations actually happen.

Along the way we helped with the multilingual side of the account and kept every recommendation tied to the hotel's wider marketing goals.

What happened

Faster execution, a working technical setup, and more precise targeting gave the hotel a dependable foundation for its advertising. With tracking in place, Villas Rio Mar is positioned to keep scaling across international markets, and the work is continuing.