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Insights from our team.

Notes from running paid search, paid social, SEO and AI search for real businesses. Specific, and refreshed when the platforms change.

Paid social

Do LinkedIn Ads Work and Are They Worth It for SMBs

Want to scale your small business using social media but not sure if LinkedIn Ads work? This article will help you decide if they're worth it.

Evan Ernst · Updated September 2024 · 6 min read
Paid social

5 Key Social Media Goals for Small Business Growth

Learn the key social media goals and why they matter for small business growth. I also provide actionable tips on how to accomplish them.

Evan Ernst · Updated September 2024 · 7 min read
Paid social

Top 3 Advantages of YouTube Advertising for Small Businesses

Considering YouTube Ads, but not sure if they're worth it? Learn about these 3 advantages of YouTube advertising for small businesses.

Evan Ernst · Updated September 2024 · 6 min read
PPC

Google Local Service Ads: 4 Key Facts You Must Know

Google Local Service Ads are very effective for generating qualified leads. I share 4 key facts you should know about LSA.

Evan Ernst · Updated July 2024 · 5 min read
PPC

Growing a Home Services Google Ads Account

We are taking an in-depth look at the growth of a Google Ads account of a small family business called Dependable Painting and Remodelling.

Evan Ernst · Updated July 2024 · 5 min read
PPC

How to Split Test and Get More Out of Your Ad Campaigns

Split testing is comparing two versions of an ad or landing page to see which one performs better. Here is how to split test.

Jennifer Phillips · Updated July 2024 · 4 min read
PPC

PPC Audit Checklist and Results from Real Ad Account

See the PPC audit checklist we used to evaluate a real Google Ads account, what we discovered, and how it can improve the ad campaigns.

Evan Ernst · Updated July 2024 · 5 min read
PPC

PPC for Small Business: 5 Tips for Bidding on a Budget

Yes, PPC works great for small businesses. See how to achieve better results with each campaign when bidding on a budget.

Evan Ernst · Updated July 2024 · 5 min read
Digital marketing

Start-Up to Success: Lessons Learned in Scaling an Agency

Leading and scaling an agency is no small feat. The journey is filled with ups and downs, and the need to adapt and grow is constant.

Evan Ernst · Updated July 2024 · 2 min read
PPC

What is Yep and how can you utilize it for your business

There are a few search engines in the world that are responsible for how we view the World Wide Web. Between Bing, Yahoo, and of course the giant Google…

Evan Ernst · Updated July 2024 · 5 min read
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