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The Ultimate Guide To Performing an SEM Audit That Uncovers Pockets of Opportunity

It doesn't matter if you're in charge of your search engine marketing or you've delegated this task to an agency. Evaluating your paid search campaigns is a key factor for success. And that's where an SEM audit comes in. A deep dive into your existing SEM strategy to determine areas that could use further attention […]

How to set up Google Analytics for your Business

Google Analytics is one of the best tools you can use today if you sell or gather leads on your website. Period. Best of all? It’s Free. These simple tips and tricks will help you set up Google Analytics and will ensure that you get the most out of your Google Analytics account so that […]

All You Need to Know Before Hiring an SEO Agency for Your Business

I assume you're looking for ways to increase your business's online visibility and search engine rankings. Hiring an SEO agency to do the work has many benefits. Still, it's not a decision that you should make without considering some key factors. Hi, my name is Evan Ernst. A digital marketer for two decades and founder […]

Why is Keyword Research Important for a Solid SEO Strategy?

Finding the right keywords is fundamental for any SEM strategy. It doesn't matter if you want to focus your marketing efforts on paid or organic traffic...It all starts with keyword research. In this blog post, we're going to talk about the latter. In other words, why is keyword research important when crafting a solid SEO […]

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