Your Daily Dose of Digital Marketing Insights

3 Reasons NOT to Hire an SEO Consultant for Your Business

Let me clarify. I'm not saying you should never hire an SEO Consultant! Not at all. In fact, we often consult for businesses that have internal teams or at least a dedicated SEO specialist. We prepare SEO strategies and guide them through the execution. They do the heavy lifting, which keeps their cost down, and […]

4 Key Elements of SEO for Service-Based Business

Running a service-based business and looking for ways to enhance your SEO strategy? You landed in the right place. My team and I have been helping people with search engine optimization for two decades...From companies in highly competitive industries to local SEO. Plus, running a digital marketing agency is also a service business. Now, if […]

How to Tell if Your SEO Company is Working in 3 Easy Steps

Nowadays, everyone consults with search engines before they spend money on something. You understand the SEO benefits for your business. You hired an SEO agency and want to see if they're doing a good job. If you do a Google search, you'll discover many ways to measure SEO performance. But if you have to learn […]

The 3 Actual Benefits of SEO for Your Business Growth

Hey, I'm glad you landed on this page, and you should be, too. You saw all those article titles in the search results, right? I'm talking about the 8, 12, 15..."Benefits of SEO". These posts contain valuable info on how search engine optimization can grow your business. However, there is also plenty of fluff. To […]

Start-Up to Success: Lessons Learned in Scaling an Agency

Leading and scaling an agency is no small feat. The journey is filled with ups and downs, and the need to adapt and grow is constant. As the founder of Eyeful Media has stated, a fast-growing creative agency, they've experienced the challenges firsthand. In this blog post, I'll share the valuable lessons they've learned along […]

PPC for Small Business: 5 Tips for Bidding on a Budget

Being a digital marketer for nearly two decades, I can tell you one thing with certainty...PPC advertising is a very powerful tool. However, we still have people approaching us and asking: Does PPC work for small businesses? Yes, PPC ads work great for small businesses. To get good results when bidding on a budget, you […]

How To Install GA4 on Any Website

Google Analytics is an incredibly powerful tool that every business owner should take advantage of. At the core, Google Analytics is a data-centralizing platform that allows you to track and analyze all sorts of data related to your website, social media, and online marketing efforts. Everything from audiences, traffic channels, purchases, form submissions, etc. With […]

How to Optimize Google Shopping Campaigns in 4 Simple Steps

We've been helping our clients with structuring their Google shopping campaigns for many years. One thing I've noticed is that a lot of people miss some of the basics. Chances are, you might be in the same boat. So, in this article, I'll show you 4 simple steps for Google shopping ads optimization that you […]

Growing a Home Services Google Ads Account

Today, we are taking an in-depth look at the 2022 Performance of a very successful painting company in Northwest Georgia called Dependable Painting and Remodelling. Derek and Tina Epstein manage multiple teams of painters that produce some of the best paintwork the Peach State has to offer. We are proud to serve them by delivering […]

How to Split Test and Get More Out of Your Ad Campaigns

Online advertising is key to driving business growth and success. It doesn't matter if we're talking about social media or paid search ads...Effective ad campaigns reach the right people with the right message at the right time. It’s so much more than simply creating ads and launching campaigns. Every setting matters. Ad copy and creativity […]

7 Tips to Instantly Boost Your Google Ads Strategy in 2024

Google ads have been the best way to utilize paid advertising for ages, especially for small businesses. That's still the case in 2024, but the way things work has changed. Many of the PPC strategies and ad formats we used in the past are no longer as effective, while others, like Local Service ads, deliver […]

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