Assuming you understand the importance and benefits of digital marketing for the success of your business...I have to say "CONGRATS" Web sources suggest that around 40% of SMBs are still stuck with offline advertising. You're already in the winners' camp...Now, it's time to join the winners' circle. To help you achieve that, I'll show you […]
You've probably tried traditional marketing methods in the past. Or perhaps you've just started a business that you want to scale...And now you wonder: Does Digital Marketing Work for Small Businesses? Yes, digital marketing works very well for small businesses. The different digital channels allow you to reach your target audience in various ways. Once […]
If you're an SMB owner investing time and money into digital marketing, you're doing the right thing....Have no doubts about it. So, you have a defined strategy, launched a few campaigns, and you want to know: How is digital marketing performance measured? There are a bunch of metrics and KPIs used to evaluate digital marketing […]
So, you're a business owner exploring the options to increase your digital presence. I guess the question on your mind is: Should you hire a boutique marketing agency? To help you make an informed decision, I'll share some insights from Ernst Media's kitchen. We'll talk about the structure and workflow of boutique agencies. By the […]
Few people on the team, lack of time, tight budgets...I'm sure you can relate. Small businesses need to leverage the most effective digital marketing channels. You want to get results relatively quickly without spending a fortune...And possibly outsource the management of your marketing campaigns so you can focus on your biz. At our Boutique Marketing […]
So, you want to know the advantages of search engine marketing (SEM) and how it can help you scale your business. I run a Boutique Digital Marketing Agency based in Spokane, WA. We manage different ad campaigns for our clients based on their needs. What makes an SEM campaign stand out is that it allows […]
As both you and I know, Google is the king of search engines. In a recent survey by Statista, 85% of over 10,000 U.S. consumers said they used it in the past 4 weeks. That said, you're on the right path...Promoting your business on Google is a must. I've been helping SMBs scale for more […]
You can find plenty of PPC audit guides and templates online, so I see no reason to write another one. Running a Boutique Digital Marketing Agency based in Spokane, WA, I've learned that real-life examples are much more effective. So, I'll show you the PPC audit checklist from a client's Google Ads account, what we […]
At Ernst Media, we mainly manage PPC campaigns for what I like to call medium-small businesses. When onboarding new clients, many of them don't even have a Google Ads account. Initial calls often start with the same question...the one that you also want answered. How Much Does Google Advertising Cost for a Small Business? The […]
Scaling a small business has always been a challenge. However, with the adoption of digital technology and changes in consumer behavior, online advertising works great for SMBs. But why use Google ads for your small business? When internet users want to spend money on a product or a service, they use search engines. In most cases, […]
Google Local Service Ads are becoming very popular. New features are being rolled out regularly, and new markets are being made available. A study published by Bright Local several years ago unveiled that: When LSAs are present, 25.3% of all clicks are on paid results, and when LSAs are absent, this is 14.6%. I think […]
