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Insights from our team.

Notes from running paid search, paid social, SEO and AI search for real businesses. Specific, and refreshed when the platforms change.

Digital marketing

A Successful Digital Marketing Strategy Focuses on 6 Key Factors

Trying to increase your business's online visibility? I'll show you the 6 key factors a successful digital marketing strategy focuses on.

Evan Ernst · Updated November 2024 · 6 min read
PPC

Organic Vs Paid Traffic: How to Drive More Business?

Not sure if organic or paid traffic will drive more business? Let me help you understand how each works so you can decide for yourself.

Evan Ernst · Updated November 2024 · 6 min read
Paid social

The 3 Best Small Business Social Media Platforms

Trying to pick the best social media platform for your small business? I discuss the 3 top choices in terms of both organic and paid reach.

Evan Ernst · Updated November 2024 · 8 min read
PPC

PPC Advertising: Answering the Most Common Questions

Want to learn about PPC advertising? I'm answering the most common questions I've been asked as a digital marketer over the last 20 years.

Evan Ernst · Updated November 2024 · 9 min read
Paid social

Are Facebook Ads Worth It for Small Businesses

Not sure if Facebook Ads are worth it? Read this article on how Meta advertising can help your small business. Then, make an informed decision.

Evan Ernst · Updated November 2024 · 6 min read
PPC

PPC for Ecommerce Explained in Simple Terms

Looking for ways to boost sales and scale your business? This straightforward guide on PPC for eCommerce explains all you need to know in simple terms.

Evan Ernst · Updated November 2024 · 7 min read
SEO

How Educational Content Marketing Improves SEO Strategies?

Combining educational content marketing and SEO is a way to reach your business goals elegantly. See more details and examples.

Evan Ernst · Updated November 2024 · 5 min read
SEO

5 SEO Tips for Startups to Get Off On the Right Foot

Reached the go-to-market stage? I've prepared 5 SEO tips for startups so you can get things right and quickly gain search engine visibility.

Evan Ernst · Updated October 2024 · 7 min read
Digital marketing

Why Outsource Digital Marketing (Reasons & Benefits)

Is outsourcing digital marketing the right move for your business? See why other companies are doing it, and what are the benefits.

Evan Ernst · Updated October 2024 · 5 min read
SEO

The 3 Most Common SEO Mistakes of Small Businesses

Small businesses make some very common SEO mistakes when starting a blog. Learn what may prevent you from appearing in search engine results.

Evan Ernst · Updated October 2024 · 6 min read
SEO

4 Key Elements of SEO for Service-Based Business

I'll show you the 4 key elements of SEO for service-based business. Use these insights to improve your visibility in search engines.

Evan Ernst · Updated October 2024 · 8 min read
SEO

SEO Not Working? The 5 Most Common Problems We Found

Investing time and money into SEO, but it's not working? See the most common problems we found after auditing multiple websites.

Evan Ernst · Updated October 2024 · 9 min read
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