Your Daily Dose of Digital Marketing Insights

What is Yep and how can you utilize it for your business

There are a few search engines in the world that are responsible for how we view the World Wide Web. Between Bing, Yahoo, and of course the giant Google, you don’t have nor need anywhere else to scour the internet for the information you need whether it be sports, music, news, entertainment or anything in-between. […]

How to upgrade Universal Analytics (UA) to Google Analytics 4 (GA4)

As you may have heard by now, Google will be sunsetting their Universal Analytics, and in its place, you’ll be forced to upgrade to Google Analytics 4 (Called GA4).  Unlike many of Google’s product development updates that happen behind the scenes, this Google Analytics upgrade consists of a completely new platform and interface, which necessitates […]

How To Structure a Google Shopping Campaign (Basic & Advanced)

It's not a secret that shopping ads are one of the most effective advertising options for e-commerce businesses. In fact, this is a major part of the work we do for our clients at Ernst Media. I assume you already run a Google shopping campaign and want to know how to scale it. Even if […]

User Guide: Setup Google Analytics Ecommerce Tracking like a Pro

If you've ever run an ecommerce store, you know that you can't just rely on the ecommerce tracking analytical data reports, provided by your ecommerce cart provider. However, that information simply is not enough on its own. As an ecommerce business, you need to look at more than just how users are generally interacting with […]

User Guide: Setup Google Analytics Goals Like a Pro

Unarguably, Google Analytics is the best tool to monitor the performance of your website. And chances are, you're already using it to track pageviews, unique visitors, bounce rate, etc. There's also something important in there. Some might argue that this is the most important metric, out of all that Google Analytics offers. Google Analytics Goals. […]

10 Tips to Step Up Your Paid Search Strategy in 2024

Paid search advertising is by far the most popular digital marketing strategy, and there is one simple reason for that: It can get you immediate results. I assume you're already utilizing paid search ads in your marketing efforts and are looking for ways to get more for your buck. That's exactly what this article is […]

The Ultimate Guide To Performing an SEM Audit That Uncovers Pockets of Opportunity

It doesn't matter if you're in charge of your search engine marketing or you've delegated this task to an agency. Evaluating your paid search campaigns is a key factor for success. And that's where an SEM audit comes in. A deep dive into your existing SEM strategy to determine areas that could use further attention […]

How to set up Google Analytics for your Business

Google Analytics is one of the best tools you can use today if you sell or gather leads on your website. Period. Best of all? It’s Free. These simple tips and tricks will help you set up Google Analytics and will ensure that you get the most out of your Google Analytics account so that […]

All You Need to Know Before Hiring an SEO Agency for Your Business

I assume you're looking for ways to increase your business's online visibility and search engine rankings. Hiring an SEO agency to do the work has many benefits. Still, it's not a decision that you should make without considering some key factors. Hi, my name is Evan Ernst. A digital marketer for two decades and founder […]

How SEM can Help Find your Next Customer

Search Engine Marketing can be a difficult term for most business owners to grasp. Those that understand it are able to get a competitive advantage. An affective SEM strategy can drive significant traffic to a website. It can also lower the average cost per acquisition of a new customer. Here's how SEM can help. Search […]

Why is Keyword Research Important for a Solid SEO Strategy?

Finding the right keywords is fundamental for any SEM strategy. It doesn't matter if you're going to spend your marketing budget on PPC or SEO... It all starts with keyword research. In this blog post, we're going to talk about the latter. In other words, why is keyword research important when crafting a solid SEO […]

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