Insights from our team.
Notes from running paid search, paid social, SEO and AI search for real businesses. Specific, and refreshed when the platforms change.
Types of SEO Keywords and How to Use Them in Your Strategy
In this blog post, I'll cover the different types of SEO keywords so you'll understand what they are and how to use them properly.
PPCBest Paid Advertising Channels for Lead Generation in 2026
Paid search, paid social or influencers? Which channel actually brings small business leads, which one we start with, and when each is a bad fit in 2026.
PPCPPC campaign management: how to run and optimize a paid search account
A working guide to PPC campaign management: goals, conversion tracking, ad group structure, negative keywords, bidding, and the numbers worth checking weekly.
PPCA Simple Definition of Search Engine Marketing and Its Types
Trying to understand the basics of SEM? This article defines search engine marketing, its types, and its pros and cons in a simple way.
Paid socialWhy SMBs Can't Ignore Social Media Marketing Importance
As a small business owner, you can no longer afford to ignore the importance of social media marketing. Read through to understand why.
Paid social11 Proven Social Media Tips for Small Business Marketing
Do you want to handle social media marketing like a pro? These proven to work tips for small business marketing will be your handy guide.
SEOBranding and SEO: The Connection You Can Actually Measure
Branding and SEO meet in one number you can pull up in Search Console: branded search volume. Here's how to grow it and what it does not do.
PPCThe Ultimate Guide To Performing an SEM Audit That Uncovers Pockets of Opportunity
Evaluating your paid search campaigns is a key factor for success. That's where an SEM audit comes in and here is how to do it right.
PPCHow To Structure a Google Shopping Campaign (Basic & Advanced)
Want to scale your shopping ads? Learn how to structure an effective Google Shopping Campaign using basic and advanced strategies.
PPC10 Tips to Step Up Your Paid Search Strategy in 2026
Looking for tips to improve your paid search strategy? Running a digital marketing agency for 15 years, I've got some tricks up my sleeve.
Digital marketing9 Common Digital Marketing Mistakes of Small Businesses (With Examples)
Advertising your business online, or still considering it? Either way, there are common digital marketing mistakes you'd want to avoid.
Digital marketing5 Most Important Digital Marketing KPIs for SMBs
Discover the 5 most important digital marketing KPIs for small businesses. I'll show you what they measure and how to improve them.
Tell us what you're working on.
We read every message the same day. If it looks like a fit, the next step is a 30-minute call, not a sales sequence.
