ERNST MEDIA BLOG

DAILY GRIND

Your Daily Dose of Digital Marketing Insights

PPC Audit Checklist and Results from Real Ad Account

You can find plenty of PPC audit guides and templates online, so I see no reason to write another one. Running a Boutique Digital Marketing Agency based in Spokane, WA, I've learned that real-life examples are much more effective. So, I'll show you the PPC audit checklist from a client's Google Ads account, what we […]

What's the Google Advertising Cost for a Small Business?

At Ernst Media, we mainly manage PPC campaigns for what I like to call medium-small businesses. When onboarding new clients, many of them don't even have a Google Ads account. Initial calls often start with the same question...the one that you also want answered. How Much Does Google Advertising Cost for a Small Business? The […]

Google Ads for Small Business: Do They Really Work?

Scaling a small business has always been a challenge. However, with the adoption of digital technology and changes in consumer behavior, online advertising works great for SMBs. But why use Google ads for your small business? When internet users want to spend money on a product or a service, they use search engines. In most cases, […]

Google Local Service Ads: 4 Key Facts You Must Know

Google Local Service Ads are becoming very popular. New features are being rolled out regularly, and new markets are being made available. A study published by Bright Local several years ago unveiled that: When LSAs are present, 25.3% of all clicks are on paid results, and when LSAs are absent, this is 14.6%. I think […]

A Simple Way to Analyze PPC Data and Improve Performance

You've entered the PPC advertising game and seen some results...Now, you want to scale. And how do you do that? By looking at your PPC data and identifying areas for improvement...A straightforward process. Then, you go online and read one of those comprehensive guides on PPC analysis. You need to pull a bunch of key […]

PPC Advertising: Answering the Most Common Questions

PPC advertising is one of the most popular marketing strategies utilized by all kinds of businesses. Looking at different stats from the last 5 years, the amount of money invested in paid search advertising has significantly increased: From a little over $100 billion in 2019 (RankTracker) To $740 billion expected in 2024 (SevenAtoms) You're probably […]

PPC Campaign Management and Optimization Guide for Better ROI

Struggling to see a good return on your PPC ads? If that's the case, you've realized the importance of effective PPC campaign management and optimization...You want to know the process. In this guide, I'll show you what we do at Ernst Media to get all those great client testimonials. Every step we take to develop […]

Organic Vs Paid Traffic: How to Drive More Business?

I'm sure you understand that online visibility and website traffic are mandatory for any business nowadays. Your question is, what's the right digital marketing strategy? Should you focus on search engine optimization or PPC campaigns? Or perhaps split your marketing efforts equally between paid and organic traffic? I've been helping businesses with organic and paid […]

How Educational Content Marketing Improves SEO Strategies?

Content marketing and SEO have always worked well together...but with the recent Helpful Content Update, Google made one thing crystal clear: Providing valuable insights for your target audience is the way to get organic traffic from search engines. And that's where educational content comes into play. In this blog post, you'll see: How educational content […]

SEO Not Working? The 5 Most Common Problems We Found

So, you've been investing time and money into SEO, but it doesn't work...Something keeps your website off search engine result pages. I'm not sure if that's going to make you feel any better, but...you're not alone! Google's core updates significantly changed its algorithms and ranking factors over the last 9 months. Search engines no longer […]

3 Reasons NOT to Hire an SEO Consultant for Your Business

Let me clarify. I'm not saying you should never hire an SEO Consultant! Not at all. In fact, we often consult for businesses that have internal teams or at least a dedicated SEO specialist. We prepare SEO strategies and guide them through the execution. They do the heavy lifting, which keeps their cost down, and […]

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