Insights from our team.
Notes from running paid search, paid social, SEO and AI search for real businesses. Specific, and refreshed when the platforms change.
Affordable Small Business SEO: What You Need, When, and What Sets the Price
Affordable SEO is not cheap SEO. Here's the work a small business actually needs, the order to do it in, what drives the price, and our rate: $95 an hour, month to month, no contract.
PPC7 Tips to Instantly Boost Your Google Ads Strategy in 2026
Do you want to boost your Google ads strategy and get the most for your buck in 2026? Here are 7 tips straight from the Ernst Media kitchen.
Digital marketing4 Best Types of Digital Marketing for Small Businesses
Few people on the team, lack of time, tight budgets...I'll show you the 4 types of digital marketing that work best for small businesses.
Digital marketingDigital Marketing Funnel Stages, With Examples
The three digital marketing funnel stages explained, with a worked example at each one: the channel, the asset, the message, and the next step.
PPCHow to Promote Your Business on Google: Your 4 Best Options
Four ways to get your business seen on Google: Business Profile, Local Services Ads, Search ads, and Performance Max. Plus who each one is wrong for.
Paid socialHow to Add Partner to Facebook Business Manager and Give Them Access to Assets
How to give an agency or freelancer access to your Meta pages, ad accounts and pixel without handing over your login — and why partner access keeps you the owner.
AI searchGEO, AEO, LLMO, AI SEO: What the Names Mean
Four names for the same discipline. What each one means, why they describe one job, and what the work actually is when an AI assistant decides what to cite.
PPCGoogle Ads for Small Business: When They Work, and When They Don't
We run Google Ads for a living. Here's what a small business gets for the money, what it takes to make it work, and when we tell people not to bother.
PPCGoogle Advertising Cost for a Small Business: How to Work Out Your Number
Google Ads costs you two things: the ad spend and the management. Here's how to work out both from your own numbers, what moves your cost per click, and the $500 a month below which we tell people not to start.
Digital marketingWhat Is a Boutique Marketing Agency? Cost, Fit, Limits
A boutique marketing agency is a small specialist team, usually under 50 people. What they do well, how they charge, and when a bigger agency is better.
SEOHow to Tell if Your SEO Company is Working in 3 Easy Steps
Want to know if you get good value for your money? Let me show you how to tell if your SEO company is working in 3 easy steps.
SEOThe Growing Importance of SEO for Small Businesses
The importance of SEO for small businesses is rapidly growing. See the 3 main reasons to implement it in your digital marketing strategy.
Tell us what you're working on.
We read every message the same day. If it looks like a fit, the next step is a 30-minute call, not a sales sequence.
