According to Business Dasher, over 80% of people researched online before purchasing, and 60% of SMBs utilized online advertising channels to reach their target audience in 2024. I believe you'd agree that these stats paint a very clear picture...the importance of digital marketing has drastically increased, and that's due to these 3 reasons. In this […]
Starting as a job-seeking platform more than 20 years ago, LinkedIn now has over 1 billion users (22% from the U.S.) and has evolved significantly. In my opinion, it is one of the top 3 social media platforms for SMBs focusing on organic reach strategies. But, Do LinkedIn Ads Work? The short answer is yes. […]
Generally speaking, the advantages of YouTube advertising for your small business are the same as with any other form of digital marketing: You can reach your target audience, increase brand awareness, and ultimately, boost revenue in a cost-effective way. However, certain benefits of YouTube advertising can make it the best choice. Hi, my name is […]
Hi, I'm Evan Ernst, and you want to know...Are Facebook ads worth it? It's a question I get all the time from small business owners who understand the rising importance of social media and want to make every marketing dollar count. And I always like to start by throwing some numbers...According to Statista: The number […]
Hi there...I'm Evan, the founder of Ernst Media. Let me start by sharing why I wrote this article about how SEO and Social Media work together. During the free consultations I do every week, a lot of small business owners still ask me...whether they should focus on search engine optimization or social media platforms. While […]
As a boutique digital marketing agency, we are a small business, and so are our clients. While most understand the growing importance of social media, many don't know where to start. That's why I decided to break down the key social media goals for SMBs. I think it was about five years ago when Felicia […]
Looking for fresh social media ideas that work? Good for you! That means you are a small business owner who understands why social media marketing can no longer be ignored. I hope you don't expect to see some copy-paste social media post ideas. What you'll see are some of the most effective types of content...My […]
Social media platforms have always played an important role in a digital marketing strategy. The benefits have been discussed countless times over the years. Yet, most SMBs don't drive revenue from social media. Small business owners can no longer afford to ignore the importance of social media marketing. The trends we'll discuss present a big opportunity […]
If you're searching for the best social media for small businesses, my guess is...You're just starting with this type of digital marketing. You don't have the time and resources to be present on all of them, and you want to know... How to choose the right social media platform for your small business? Choosing the […]
There are 4 types of digital marketing you need to focus on when scaling a small business...And building your social media presence is one of them. All social media tips I have for you are proven to work. Use them as guidelines, and you'll get more from your marketing efforts as a small business owner. […]
