Four times return on ad spend, month one.
Silvertrac makes guard management software for security companies. A niche B2B product with a long sales cycle, sold to buyers who search precisely when they need it.
The situation
A search account that had been run by generalists. Spend was going out every month; pipeline attribution was fuzzy, and the team wasn't sure the channel was paying for itself.
What we found
Wasted spend on broad matches and irrelevant search terms, no negative keyword discipline, and budget sitting in campaigns that had never produced a qualified demo request.
What we changed
We cut the waste in week one, moved budget to the campaigns and terms that were converting, tightened match types and negatives, and connected the account to the CRM so return could be measured in demos and deals rather than clicks.
What happened
A four-times return on ad spend in the first month, measured against pipeline the sales team could see. The account has been run month to month ever since.
“Captured a 4× return on ad spend in the first month.”
Johnny Page, VP, Silvertrac Software
More of the work
What changed on other accounts, with the numbers.
“We went from 30 signups a day to 1,000.”
“Maybe 30 to 50 clicks, and now we're at 200 to 300 a month.”
“Zachary has always had thoughtful insights and suggestions to keep us on track.”
“They've gone to bat for us with platform support more than once.”
Want numbers like these on your account?
Thirty minutes, no pitch deck. We'll tell you if we can help.
Tell us what you're working on.
We read every message the same day. If it looks like a fit, the next step is a 30-minute call, not a sales sequence.
