As both you and I know, Google is the king of search engines. In a recent survey by Statista, 85% of over 10,000 U.S. consumers said they used it in the past 4 weeks. That said, you're on the right path...Promoting your business on Google is a must. I've been helping SMBs scale for more […]
At Ernst Media, we mainly manage PPC campaigns for what I like to call medium-small businesses. When onboarding new clients, many of them don't even have a Google Ads account. Initial calls often start with the same question...the one that you also want answered. How Much Does Google Advertising Cost for a Small Business? The […]
Scaling a small business has always been a challenge. However, with the adoption of digital technology and changes in consumer behavior, online advertising works great for SMBs. But why use Google ads for your small business? When internet users want to spend money on a product or a service, they use search engines. In most cases, […]
Google Local Service Ads are becoming very popular. New features are being rolled out regularly, and new markets are being made available. A study published by Bright Local several years ago unveiled that: When LSAs are present, 25.3% of all clicks are on paid results, and when LSAs are absent, this is 14.6%. I think […]
We've been helping our clients with structuring their Google shopping campaigns for many years. One thing I've noticed is that a lot of people miss some of the basics. Chances are, you might be in the same boat. So, in this article, I'll show you 4 simple steps for Google shopping ads optimization that you […]
Today, we are taking an in-depth look at the 2022 Performance of a very successful painting company in Northwest Georgia called Dependable Painting and Remodelling. Derek and Tina Epstein manage multiple teams of painters that produce some of the best paintwork the Peach State has to offer. We are proud to serve them by delivering […]
Google ads have been the best way to utilize paid advertising for ages, especially for small businesses. At Ernst Media, we believe that will be the case in 2025, despite all the legal challenges and the rumors they've instigated. However, a lot of things have changed. Many of the PPC strategies and ad formats we […]
It's not a secret that shopping ads are one of the most effective advertising options for e-commerce businesses. In fact, this is a major part of the work we do for our clients at Ernst Media. I assume you already run a Google shopping campaign and want to know how to scale it. If that's […]
