Category
"Search Engine Marketing"

How to Optimize Google Shopping Campaigns in 4 Simple Steps

We've been helping our clients with structuring their Google shopping campaigns for many years. One thing I've noticed is that a lot of people miss some of the basics. Chances are, you might be in the same boat. So, in this article, I'll show you 4 simple steps for Google shopping ads optimization that you […]

What is Yep and how can you utilize it for your business

There are a few search engines in the world that are responsible for how we view the World Wide Web. Between Bing, Yahoo, and of course the giant Google, you don’t have nor need anywhere else to scour the internet for the information you need whether it be sports, music, news, entertainment or anything in-between. […]

10 Tips to Step Up Your Paid Search Strategy in 2024

Paid search advertising is by far the most popular digital marketing strategy, and there is one simple reason for that: It can get you immediate results. I assume you're already utilizing paid search ads in your marketing efforts and are looking for ways to get more for your buck. That's exactly what this article is […]

The Ultimate Guide To Performing an SEM Audit That Uncovers Pockets of Opportunity

It doesn't matter if you're in charge of your search engine marketing or you've delegated this task to an agency. Evaluating your paid search campaigns is a key factor for success. And that's where an SEM audit comes in. A deep dive into your existing SEM strategy to determine areas that could use further attention […]

How SEM can Help Find your Next Customer

Search Engine Marketing can be a difficult term for most business owners to grasp. Those that understand it are able to get a competitive advantage. An affective SEM strategy can drive significant traffic to a website. It can also lower the average cost per acquisition of a new customer. Here's how SEM can help. Search […]

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